Samsung Electronics officially launched its 2024 Bespoke AI home appliance product line at the global launch event “Welcome to BESPOKE AI” taking place on April 3, in Seoul, South Korea. Equipped with advanced artificial intelligence and SmartThings technologies, these new products mark an important milestone for Samsung in optimizing user experience through a hyper-connected ecosystem.
Samsung Newsroom attended the event to experience how AI is changing living spaces at home.
Bespoke AI – Symbol of the vision 'AI for everyone'
▲ Mr. Jong-Hee Han, Vice President and CEO spoke at the event “Welcome to BESPOKE AI.”
Jong-Hee (JH) Han, Vice President, CEO and Head of Device Experience (DX) at Samsung Electronics, spoke at the opening ceremony and emphasized that Bespoke AI represents the vision of “AI for Everyone” – focused on improving quality of life through enhanced security, sustainability and accessibility.
He shared: “With our vision of AI, AI voice and AI data technology, we will bring new experiences and the ability to control and connect home appliances more intuitively for consumers. user”.
▲ Su-Hyeon Seong explains how the new Bespoke AI devices will completely change users' lives.
Su-Hyeon Seong from the Consumer Electronics (DA) Industry at Samsung Electronics commented that the latest AI technology and connectivity upgrades will lead to breakthrough innovations in the journey of creating Deeper personalized experience for users. “I hope that we will experience more freedom in our daily lives,” she shared.
▲ Cheol-Min Yeom introduces Bespoke AI home appliance product line in 2024.
“We have significantly improved the user experience by equipping these latest products with superior performance AI chips, cameras and sensors,” said Cheol-Min Yeom of DA Products.
▲ Se-Rim Jeong shares how SmartThings helps users save energy.
Following the event, Se-Rim Jeong from the Leather Industry shared: “We will continue to invest in developing technologies that help minimize environmental impact, allowing users to experience new home appliances. used in a safer, more sustainable and easier way.
Recreating living space with AI: Experience Area
▲ Attendees learn about SmartThings in the Secure & Connect Easily Zone.
Coming to the Experience Area – where familiar family spaces such as the living room, laundry room and kitchen are recreated – Samsung displayed some of its most useful services. In the Security & Easy Connectivity Zone, visitors observed how Smart Forward continuously delivers device updates and how Samsung Knox, Samsung's proprietary security standard, keeps information protected user's personality. In addition, attendees will also discover Calm Onboarding, a new feature that helps users connect devices to SmartThings and solves the hassle of having to register new devices after purchase.
▲ 2024 Bespoke AI home appliances on display at the BESPOKE AI Experience Area.
▲ Project video from your smartphone onto the Family Hub™ refrigerator screen.
Stopping at the Bespoke AI Experience Area, visitors experienced Bespoke AI 2024 products and the Tap View feature on the Bespoke 4-Door Flex Refrigerator with AI Family Hub™+. Now, users can easily project images or videos from their smartphone screen by tapping on the refrigerator door, so they can continue watching the movie or TV show they just watched on their device. my phone.
Furthermore, users can check expiration dates on food packaging using the AI Vision Inside feature or request personal recipe recommendations through Samsung Food.
▲ Check the location and status of home appliances connected to SmartThings using 3D Map View.
▲ Visitors follow instructions for using the Bespoke Combo AI™ Washer Dryer
The Bespoke Combo AI™ Washer Dryer integrates the functions of a washer and dryer into a single device, using AI technology to recommend optimal washing cycles based on user needs. In addition, the device also has a 7-inch LCD screen and AI-integrated Bixby to help recognize voice and improve convenience of use for users.
▲ Bespoke Jet Bot Combo™ robot vacuum cleaner with added disinfection feature.
The Bespoke Jet Bot Combo™ robot vacuum offers the ability to vacuum, mop floors and steam-sterilize mop pads. The robot can detect and avoid obstacles, and display reports to determine whether the cleaning process is satisfactory.
▲ AI Energy Saving Area and AI Technology Park introduce AI Saving Mode and Samsung Rewards program.
At the AI Energy Saving Zone and AI Technology Park, visitors experienced energy saving with AI. AI Energy mode especially attracts attention thanks to its ability to effectively protect the environment and conserve energy.
In addition, the Samsung Rewards program, expected to launch in the first half of this year, will encourage consumers to actively save energy in their daily lives.
▲ Sustainable technologies are illustrated in the Zone for a Sustainable Future.
The Sustainable Future Zone showcases the company's innovative energy-saving methods — including energy-efficient AI Inverter Compressors, Fire Risk Reduction certification, and filters reduce microplastics. In addition, the Bespoke AI Hybrid Refrigerator is also equipped with maximum energy saving technology by combining cooling technology with AI Inverter Compressor, along with other thermoelectric components.
At the “Welcome to BESPOKE AI” event, Samsung clearly demonstrated its future vision for home appliances. More than just simple tools used every day, Samsung home appliances promise to completely transform users' lives through improvements in performance, connectivity and personalization. . Samsung will officially introduce the Bespoke AI 2024 product line at the “Welcome to BESPOKE AI” event in the United States and France in the near future.
