Samsung Electronics begins full-scale sales of Korea’s first ‘Bespoke AI Steam’ equipped with wet mop steam sterilization – Samsung Newsroom Korea

Samsung Electronics began targeting consumers by expanding sales through live commerce on the first day of launching the 'Bespoke AI Steam' robot vacuum cleaner equipped with a steam sterilization function for the first time in Korea.

Expanding sales of ‘Bespoke AI Steam’ in major domestic online and offline stores

'Bespoke AI Steam', which has advanced floor, object, and space recognition capabilities through AI, is a robot vacuum cleaner that not only absorbs dust, but also mops, automatically cleans, and steam sterilizes with a single vacuum cleaner.

Samsung Electronics conducted live commerce at Samsung.com, G Market, 11th Street, and CJ Home Shopping on the 3rd, the launch date of Bespoke AI Steam, and will begin expanding sales of Bespoke AI Steam through live broadcasts on home shopping and other sites starting on the 4th.

The secret to its popularity is Korea’s first wet mop steam sterilization function and AI function.

The secret to the popularity of Samsung Electronics' Bespoke AI steam robot vacuum cleaner is its wet mop steam sterilization function and advanced AI function, which were installed for the first time in Korea.

This product is the first in Korea to be equipped with a ‘wet mop steam sterilization’ function, solving the concerns of consumers who are concerned about the smell and bacterial growth of wet mops.

▲The main feature is that it first 'automatically cleans' the wet mop with high-temperature steam and water, and then ▲secondly 'steam sterilizes' it at 100℃ to eliminate 99.99% of various bacteria, including E. coli, on the wet mop. Lastly, ▲Dry the wet mop with 'hot air drying' at 55℃, thereby relieving concerns about odor and hygiene.

The wet mop rotates at a high speed of 170 rpm (170 rotations per minute) to effectively remove floor contamination and stubborn dirt. In particular, if it recognizes a contaminated area on the floor during cleaning, it automatically returns to the clean station and cleans the contaminated area with a high-temperature wet mop using steam, then intensively cleans the contaminated area once more with a warmed wet mop.

More advanced AI functions are also worth noting.

Bespoke AI Steam can recognize and avoid various objects using the front camera sensor based on an AI DNN (Deep Neural Network) model using 1.7 million object data. In particular, the number of categories that can be recognized has increased significantly compared to the existing model, and even thin mobile phone cables and mats can be recognized.

This product has an 'AI floor recognition' function that detects the floor environment with a total of 5 sensors, including an ultrasonic sensor, and distinguishes between floors and carpets for customized cleaning. Floors are cleaned with a wet mop, and in the case of carpets, depending on the height, it is determined whether to separate the wet mop or lift it for cleaning to prevent the carpet from getting wet or contaminated.

※ The standard recognized carpet bristle length is 5mm, and the wet mop lifting height is 10mm.
※ This is a description of the operation when setting the suction/wet mop simultaneous mode, and the cleaning scenario may vary depending on the cleaning mode option setting.

The 'Bespoke AI Steam' robot vacuum cleaner, along with the 'Bespoke AI Family Hub' refrigerator, was verified for Internet of Things (IoT) security safety by UL Solutions, a global certification company, and was the first in the industry to obtain the industry's highest grade, Diamond. Through this, it was recognized for its security performance that strongly protects personal information.

※ Limited to BESPOKE AI Steam (VR7MD97716*) model

The Bespoke AI steam robot vacuum cleaner is available in two colors with unique charms, satin greige and satin charcoal, and is priced at 1.79 million won.

Meanwhile, Samsung Electronics is holding various events to coincide with the launch of the Bespoke AI steam robot vacuum cleaner. Consumers who purchase Bespoke AI Steam through live broadcasts such as Naver Live Shopping, Hyundai Home Shopping, Lotte Home Shopping, NS Home Shopping, and GS Home Shopping will receive an additional Samsung Blue Sky Air Purifier (33.1㎡), card discount, and 50,000 photo reviews. Provides benefits such as membership points

※ Benefits vary by channel.

A Samsung Electronics official said, “Bespoke AI Steam has dramatically solved the hygiene and management problems of existing wet mop robot vacuum cleaners with the wet mop steam sterilization function installed for the first time in Korea.” “In addition, with Samsung’s differentiated AI function, existing experience “By providing consumers with the robot vacuum cleaner experience they have never had before, we will go beyond the ‘AI home appliances = Samsung’ formula and complete the vision of ‘AI for All’.”

▲ A Samsung Electronics model is introducing 'Bespoke AI Steam', which was released on the 3rd at the Samsung Store Cheongdam branch located in Nonhyeon-dong, Gangnam-gu, Seoul.