50 years ago, in 1974, Samsung Electronics officially introduced to the world its first refrigerators, washing machines and air conditioners. Since then, we have continuously pushed boundaries in our journey to innovate consumer electronics.
By 2019, five years ago, Samsung launched its first Bespoke home appliances. These products are created to enhance users' daily lives with customizable features and optimized designs. Now, we're ready to usher in a new era of AI home appliances, powered by advanced artificial intelligence and SmartThings-based connectivity.
Ahead of the global product launch event on April 3, bThis article will introduce how AI home appliances and connected smart homes will soon change our perception of modern family life.
Reasons why security is the foundation of Bespoke AI home appliances
A recent study conducted by market research firm Ipsos highlighted the importance of security in the AI era. The study surveyed 17,000 people across 17 countries, titled “Our Lives with AI: The Reality of Today and the Promise of Tomorrow.” The results showed that 42% of those surveyed identified “better security” as a very important application for AI, and another 44% rated it as somewhat important.
While AI technologies have great potential, they will also become less valuable if users are not protected – in fact, AI can even become dangerous. That's why security is at the core of Bespoke AI devices. We have prioritized security throughout our product development process to ensure users can enjoy all the benefits of AI-enabled home electronics with peace of mind.
Our AI devices are always protected by Samsung Knox, providing a completely secure usage experience. Besides, blockchain-based Knox Matrix will monitor and protect connected Samsung devices.
In particular, our latest AI home appliances – the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+ and the Bespoke Jet Bot Combo™ AI Robot Vacuum – have been rated Diamond for security. Internet of Things (IoT) from global certification organization UL Solutions. This rating certifies the highest level of IoT security, an achievement that no other home appliance in the world has achieved to date.
But Samsung didn't stop there. We continue to research new technologies that can enhance the safety of AI appliances and smart homes even further.
Drive social progress with AI devices
At Samsung, we aim to develop devices that go beyond mere convenience. Our goal is to create AI devices that fulfill two purposes: contribute to society through minimizing environmental impact and are easily accessible to everyone.
Samsung's latest multi-function washer dryer boasts a large 7-inch LCD touch screen designed for easy operation and a variety of features to meet the needs of every user. With Bixby, you can also control your device with your voice, expanding accessibility for users. Furthermore, with Samsung's convenient Auto Open Door feature, users can easily open the refrigerator with just a light touch. And the latest washer dryers are also equipped with this feature, allowing the door to automatically open after completing the washing and drying cycle. All of the above improvements have made our devices more user-friendly than ever.
Regarding the role these products play in society, we are leveraging next-generation technology to minimize environmental impact. This includes using AI to reduce the energy consumption of devices and using advanced semiconductors to reduce the power consumption and carbon emissions of refrigerators. In addition, we are also developing new technology that allows users to use the air purifier continuously without needing to replace the filter frequently.
Bespoke AI home appliances: The pinnacle of AI technology
Our 2024 home appliance lineup marks the pinnacle of on-device AI integration. Designed to ease the burden of household chores, these devices integrate a variety of sensors, recognition technology, big data analysis tools, powerful AI chips and the Tizen operating system.
With the above useful features, the way you use these devices will completely change. The large screen integrated into the Family Hub™ refrigerator and the 7-inch screen on Samsung's latest multi-function washer and dryer will help users easily control and manage home appliances. Furthermore, you can conveniently adjust the product's main functions using your smartphone without having to search for the remote control or fiddle with the buttons. This has completely changed users' daily family life.
This year, we planned to integrate generative AI into Bespoke AI home appliances, empowering users to use them through natural conversations — just like chatting with family members . We will bring more than 100 diverse connected experiences designed with SmartThings and the power of AI on Samsung devices.
At the Welcome to BESPOKE AI event on April 3, you will have the opportunity to witness Samsung's groundbreaking AI home appliances in 2024. Our products not only prioritize security but also promote responsibility towards society and the environment. Join us as we journey to create the future of Bespoke AI devices.
