Samsung Electronics operates ‘C Lab Exhibition Hall’ at ‘CES 2024’ 23 C Lab startups receive ‘CES Innovation Award’ – Samsung Newsroom Korea

Samsung Electronics will announce to the world the innovative technologies of in-house ventures and external startups fostered by C-Lab at 'CES 2024', the world's largest home appliance exhibition held in Las Vegas, USA from January 9 to 12 next year.

Samsung Electronics will set up the 'C Lab Exhibition Hall' at 'Eureka Park', a startup exhibition hall within the 'Venetian Expo' in Las Vegas, and showcase 15 projects and startups, the largest ever.

The 15 companies exhibiting include 10 startups fostered through 'C Lab Outside', a program for external startups, 3 startups spun off from in-house ventures, and 'C Lab Inside', an in-house venture program for executives and employees. 2, etc.

This year's CES is expected to have more than 1,000 startups participating and more than 130,000 visitors, including companies, corporate officials, investors, and media from around the world.

Through this CES, C Lab startups can expect to check the global market response, develop sales channels, attract new investments, and create opportunities for business cooperation.

“CES is a great opportunity for startups to check the global market response and verify their capabilities,” said Pil-gyu Jeon, Vice President and Head of Creative Development Center at Samsung Electronics. “We will help C-Lab startups advance into the global stage and further grow into unicorn companies.” “We will actively support it,” he said.

□ Exhibition of 10 C Lab outside startups including ▲AI ▲Healthcare ▲Energy

'C Lab Outside' is a startup development program established by Samsung Electronics in 2018 to contribute to revitalizing the domestic startup ecosystem by expanding the operating know-how of the in-house venture program to outside the company.

Startups selected for 'C Lab Outside' are provided with full support, including business subsidies and customized training programs, as well as exploring business cooperation plans with Samsung Electronics and attracting investments.

'Dr.Tail', a veterinary remote consultation service startup exhibiting at the C Lab Pavilion this time, collaborated with Samsung Electronics and achieved the result of having the Dr.Tail service installed on Samsung Smart TVs that will be released in the United States starting in 2024.

Seongwan Lee, CEO of ‘GhostPass’, who was selected as ‘C Lab Outside Gwangju’ this year and participated in CES, said, “Thanks to the support of Samsung Electronics C Lab, we also won the CES Innovation Award and participated in the most notable C Lab exhibition hall at Eureka Park. “I’m really looking forward to doing this,” he said. “I think we can take this CES as an opportunity to take a step closer to entering the global market.”

In addition, a total of 10 startups selected and fostered by Samsung Electronics through the 'C Lab Outside' program will be exhibited at CES 2024.

▲ Online veterinary consultation service ‘Doctor Tail’
▲ Smartphone-based 3D content creation AI solution ‘Rebuilder AI’
▲ Biometric identification and authentication solution ‘GhostPass’
▲ ‘DeepX’, development of NPU chip for AI calculation
▲ Customer-tailored fashion recommendation AI service ‘Stylebot’
▲ Smart window ‘Viewjeon’ that adjusts transparency
▲ ‘Care Dream’, a smart vest that provides stability for seniors
▲ Renewable energy power generation forecasting and management solution ‘Sixty Hertz’
▲ Generative AI service portal ‘Rutten Technologies’
▲ 3D object modeling software ‘N.D.LIGHT’

□ Three startups that spun off from ‘C Lab Inside’ also exhibited.

Samsung Electronics has introduced the C-Lab spin-off system since 2016 and has been supporting startups to become independent for 'C-Lab Inside' tasks that are judged to have higher business feasibility from the outside. In addition, even after the spin-off, we continue to maintain a cooperative system and help the company grow.

At this CES 2024, three startups from C-Lab Inside will participate in the C-Lab exhibition hall and showcase their excellent technology.

▲ ‘Yelosis’, a solution that diagnoses and manages chronic diseases through urine tests
▲ AI-based customized hair loss management solution ‘Beacon’
▲ Metaverse-based home fitness service ‘Goose Labs’

□ Two ‘C Lab Inside’ tasks developed by executives and employees were also released.

Starting with its first CES participation in 2016, Samsung Electronics has been selecting and presenting excellent in-house venture projects every year through its in-house venture program, 'C Lab Inside'.

The two C Lab Inside projects presented at this year's CES are among those currently being fostered in-house and have been highly evaluated for innovation, marketability, and completeness, and projects in the healthcare and pet tech fields were selected.

▲ ‘ID.EARS’, a healthcare platform that analyzes brain waves acquired with earbuds.
▲ ‘Dumbo Cam’, a companion animal education platform using vision AI

□ C Lab startups won 23 ‘CES 2024 Innovation Awards’

At the 'CES 2024 Innovation Awards' announced by the Consumer Technology Association (CTA), C Lab startups won one Best Innovation Award and 22 Innovation Awards, proving their technological prowess and innovation on the global stage.

Samsung Electronics is sharing its know-how in winning the CES Innovation Award with C Lab startups, helping many startups win the CES Innovation Award and enter the global market.

At this CES 2024, 18 ‘C Lab Outside’ startups and 5 independent startups from ‘C Lab Inside’ won 5 awards, including the Best Innovation Award.

In particular, 'Studio Lab', a startup that spun off in 2021, won the Best Innovation Award, and 'DeepX' and 'Yelosis', participating in the C Lab exhibition hall this time, won innovation awards in three categories each.

▲ Studio Lab (spin-off in 2021): Studio Lab, which spun off in 2021 through ‘C Lab Inside’, is a company that develops AI-based commerce content production solutions. These include ‘Seller Canvas’, which automatically creates detail pages based on product images, and ‘Photo-bot’, an automated commerce photography robot that combines AI and robotics.

▲ Deep A company developing AI semiconductors. DeepX was recognized for its technology by becoming the first AI semiconductor company to win CES Innovation Awards in three categories.

▲ Yellowsis (spin-off in 2020): Yellowsis, a digital health startup that spun off in 2020, is using the smart toilet ‘Cym702 Seat’ that automatically measures urine and provides health management solutions in public restrooms. We developed a smart toilet ‘Cym702 Circle’ that can simply measure glucose in urine. Won the CES Innovation Award in three categories, including digital health and smart city categories.

□ C Lab, fostering 872 in-house ventures and startups over 11 years

Samsung Electronics is operating C Lab to create sustainable innovation and contribute to revitalizing the domestic startup ecosystem by establishing a virtuous cycle system that leads to 'discovery-implementation-commercialization' of creative ideas.

Samsung Electronics has fostered a total of 872 internal ventures and startups (397 internal and 475 external) through C-Lab.

In particular, the cumulative investment amount of 537 C-Lab startups (62 spin-offs and 475 outsiders) amounts to 1.4 trillion won.

□ Samsung ‘Let’s go to the future together! ‘Enabling People’

Samsung says, ‘Let’s go to the future together! Under the CSR vision of ‘Enabling People’, we are carrying out social contribution activities such as youth education and win-win cooperation.

Youth education-centered activities include ▲Samsung Youth SW Academy, ▲Samsung Hope Stepping Stone, ▲Samsung Dream Class, ▲Samsung Blue Elephant, and ▲Skills Olympics technical education, which operate programs that help youth demonstrate their full potential.

In addition, ▲Support for small and medium-sized enterprises to transform into smart factories ▲C Lab (Inside/Outside) ▲Creation of a win-win fund and water support fund ▲Incentive payment to partner companies ▲Samsung Future Technology Promotion Project ▲Samsung Guide Dog Project ▲Sharing Kiosk ▲Samsung Life Respect Project, etc. A program is also underway.

▲ 'CES 2024' C Lab exhibition hall poster. Samsung Electronics will showcase the innovative technologies of in-house ventures and external startups fostered by C Lab at 'CES 2024', the world's largest home appliance exhibition, held in Las Vegas, USA from January 9 to 12 next year.

▲ C Lab Outside Startup exhibited at ‘CES 2023’