Samsung partners with surfing, skateboarding, and breaking tournaments to celebrate and support sports communities in the Road to Paris 2024 qualifiers
New partnerships with World Surf League, Street League Skateboarding and Pro Breaking Tour — built on shared values and respect — demonstrate the company's 'Open always wins' belief.
Samsung Electronics, global partner of the Summer Olympics and Paralympics, officially announces three new relationships to expand long-standing support for the sport and deepen open thinking company colors. Samsung will partner with World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking, as well as their communities in Road to Paris 2024 qualifiers and more.
As announced earlier this year, Samsung's official theme for the Paris 2024 Summer Olympics and Paralympics, 'Open always wins', represents the The company believes that with an open mind, every new experience can become a meaningful achievement, opening up new perspectives and limitless potential. These three sports are all built on shared values and respect, embodying the spirit of 'Open always win,' and Samsung is committed to supporting their inspiring and engaged communities. This.
Stephanie Choi, Vice President and Marketing Director of Mobile Experience at Samsung Electronics, said: “While surfing, skateboarding and breaking have their own unique characteristics, these three sports are all formed based on a common philosophical foundation. An open mind to experience new things, a determination to push the limits and an inclusive culture that embraces everyone is at the heart of every sport. These attributes are something Samsung is passionate about, and we are honored to support these three organizations and their athletes, as well as recognize their communities – not only on the road to Paris 2024, but also on the journey of trying to bring our sport to the world every day.”
Samsung will join WSL, SLS and PBT athletes and fans at key events during the Olympic qualifiers. These partnerships will be officially announced in April through a new collaborative project designed to highlight each community's iconic characters and subcultures, as well as their own stories. their unique story.
Tim Greenberg, Vice President of Content Strategy and Production at WSL, said: “We are incredibly proud to partner with Samsung to showcase our outstanding athletes and their journey towards success. to Paris 2024 and their Tahiti. Together, we will celebrate surfing's unique culture, community groups and athletes in what is an important and exciting year for the sport.”
“Our organization was founded with the purpose of promoting the popularity and acceptance of street skateboarding around the world,” said Matt Rodriguez, SLS Managing Director. We live these values every day and are excited to partner with Samsung, a brand with openness and inclusion at its core. Together, we will support our community and strengthen our shared foundation and belief in open-mindedness.”
Chris Wright, aka “Cros One”, founder of PBT, said: “Over the past decade since the start of the league, we have seen incredible growth in the sport our sport and culture. I want to sincerely thank the b-boys and b-girls who push the limits of creativity and express their uniqueness every day. Now, we're preparing to make history with our Olympic debut, and we're excited to partner with Samsung to make this pivotal moment in the sporting journey even more special. ours.”
Details about community projects and collaborations will be shared in the coming weeks.
About Samsung's participation in the Summer Olympics (Olympic Games)
Samsung has been a Global Olympic Partner since the 1998 Nagano Winter Olympics. For more than 25 years, athletes and fans have relied on our transformational mobile technology. Samsung to share the spirit of the Olympics around the world and continue to shape the digital future of the Paris 2024 Games and beyond. Its commitment to the Olympic Movement will soon enter its fourth decade of partnership and extend to Los Angeles 2028. Samsung's beneficial innovations in the field of computing and wireless communications devices, including Devices packed with AI, virtual reality, augmented reality and 5G will change the way the world experiences the Summer Olympics.
About Samsung's participation in the Paralympic Games
Samsung is a Global Partner of the International Paralympic Committee (IPC) in the field of computing and wireless communications equipment. Starting with the Torino 2006 Winter Paralympics, the company has proudly supported the Paralympic Movement and helped athletes and fans around the world share in the excitement and inspiration of the Games. society through Samsung's transformative mobile technology. Samsung's commitment to the Paralympic Games will extend to Los Angeles 2028 and will be celebrated through cutting-edge mobile and computing experiences supported by beneficial innovations across the device portfolio. computing and wireless communications, including devices integrated with AI, virtual reality, augmented reality and 5G.
About World Surf League
The World Surf League (WSL) is the global headquarters of competitive surfing, crowning World Champions since 1976, delivering the world's best surfing performances. The WSL monitors surfing's global competition landscape and sets the standard of excellence for the most dynamic playing field in all sports. With an unwavering commitment to its values, the WSL prioritizes ocean protection, equality and the sport's rich cultural heritage, while championing progress and innovation. For more information, please visit WorldSurfLeague.com.
About Street League Skateboarding
Since its founding in 2010, Street League Skateboarding (SLS) has taken street skateboarding from independent events to a globally renowned series. As a pioneer in street skateboarding's premium judging system and competition format, SLS provides a pathway from amateur to professional and creates exciting live events globally. The SLS Championship Tour is recognized as the world's leading professional street skateboarding competition. Events take place in one-of-a-kind, SLS-certified squares in major cities around the world, with the best in the sport competing for top prizes . For more information, please visit StreetLeague.com.
About Pro Breaking Tour
Pro Breaking Tour (PBT) is a leader in elevating Breaking, producing premier competitive events that celebrate the artistry, athleticism and cultural heritage of this hip-hop dance form. Through meticulously organized competitions, we aim to provide a flexible platform for breakers to showcase their talent, while fostering a community based on respect, solidarity and creativity . Our mission is to highlight the vibrancy of Breaking on the global stage, encouraging the growth and appreciation of this dynamic element of hip-hop culture. For more information, visit ProBreakingtour.com.
