(CES 2024) A collection of AI innovations! Samsung Electronics Exhibition Hall at a Glance – Samsung Newsroom Korea
Samsung Electronics presented global customers with a smart super-connected experience in everyday life created with AI technology at CES 2024, the world's largest electronics exhibition, which opened on the 9th (local time).
The Samsung Electronics exhibition hall set up at this year's CES is comprised of five areas where you can experience a variety of things, from a sustainable future created by AI to products made more powerful by AI innovation and customized connected daily life created by AI.
▲ Video showing all aspects of the CES 2024 Samsung Electronics exhibition hall at a glance
Below we introduce the exhibition hall where Samsung Electronics' AI vision is reflected in various places.
▲ CES 2024 Samsung Electronics exhibition hall consisting of 5 areas
▲ Many visitors waiting to enter at the entrance of the CES 2024 Samsung Electronics exhibition hall, which opened on the 9th (local time). At the entrance to the Samsung Electronics exhibition hall, a large media wall containing the message 'AI for everyone' welcomes visitors using 'The Wall', which integrates Samsung's display technology.
Sustainability: Samsung Electronics’ sustainable efforts to welcome the AI era
When you enter the Samsung Electronics exhibition hall, the first thing you encounter is the Sustainability zone. The walls of this exhibition space were created using recycled materials, further highlighting Samsung Electronics' eco-friendly efforts. Here, you can fully experience Samsung Electronics' sustainability efforts, including SmartThings energy, accessibility features for everyone, and startup cooperation activities to overcome environmental challenges.
▲ Panoramic view of the Sustainability zone at the CES 2024 Samsung Electronics exhibition hall
▲ In the Sustainability Zone (from the left), visitors are intuitively experiencing the recycled materials applied to the walls of the space and the resource circulation efforts contained in Samsung Electronics’ representative products.
SmartThings: A smart, hyper-connected daily experience playground
The wide space extending across the center and right of the exhibition hall past the sustainability zone is the SmartThings zone. Here, visitors can enjoy a variety of smart hyper-connected experiences in their daily lives based on SmartThings, Samsung Electronics' integrated connectivity service. This is because you can experience an amazingly convenient well-being life and family care through the SmartThings ecosystem, which has been built with not only Samsung but also numerous other companies. The Smart Things Zone is full of fun events, including live cooking shows using AI home appliances and game challenges hosted by famous food influencers.
▲ Panoramic view of the SmartThings zone at the CES 2024 Samsung Electronics exhibition hall
▲ At the SmartThings zone (from the left), visitors experiencing a gaming event using the Galaxy S23 device and a pet care function based on SmartThings.
Screen Experience: One step ahead in the era of AI screens
If you are curious about the world of screen experiences created by AI technology, visit the Screen Experience zone. The 2024 Neo QLED 8K exhibition space equipped with an AI chipset intuitively provides a high-quality, customized viewing experience optimized with AI. This is a point that cannot be missed, not only the next-generation display micro LED, but also the first transparent micro LED and Samsung Electronics' AI companion robot Ballie.
▲ Panoramic view of the Screen Experience zone at the CES 2024 Samsung Electronics exhibition hall.
▲ (From the left) Visitors to the Screen Experience Zone are filling up the front of the exhibition space for ‘Ballie’, an AI companion that solves big and small inconveniences in daily life, and Samsung Electronics’ next-generation display ‘Transparent Micro LED’, which was unveiled for the first time.
Home Experience: An advanced, customized lifestyle brought about by AI home appliances
The Home Experience zone is home to Samsung Electronics home appliances and services with advanced AI functions. These include the AI-based ‘Samsung Food’ service, Bespoke refrigerator Family Hub Plus, Bespoke Jet Bot AI Combo, and Bespoke AI Laundry Combo. Every time you put ingredients in or take them out of the refrigerator, AI automatically creates a list of ingredients, and when you're busy cooking, you can answer calls right from the screen inside the range. You can experience it all in the home experience zone.
▲ Panoramic view of the Home Experience zone at the CES 2024 Samsung Electronics exhibition hall
▲ Visitors are looking at (from the left) the food ingredient smart management function ‘AI Vision Inside’ of the ‘Bespoke Refrigerator Family Hub Plus’ and the ‘Bespoke Jet Bot AI Combo’ with enhanced AI functions displayed in the Home Experience Zone.
Mobile Experience: New mobile AI and powerful Galaxy ecosystem experience
The Mobile Experience zone consists of a space where you can experience the Galaxy ecosystem strengthened by the industry-leading partnership with the Galaxy Book 4 series of note PCs equipped with AI functions. This is a space where you can meet Samsung Electronics’ technology and vision that is opening the mobile AI era.
▲ Panoramic view of the Mobile Experience zone at the CES 2024 Samsung Electronics exhibition hall
▲ In the Mobile Experience Zone, visitors are directly seeing and touching the ‘Galaxy Book 4 Series’ and experiencing the product’s powerful AI performance and an advanced inter-device connection experience through cooperation with various partners.
