(CES 2024) “Innovation that changes everyday life beyond the viewing experience” Samsung Electronics presents the next-generation screen experience – Samsung Newsroom Korea

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(CES 2024) “Innovation that changes everyday life beyond the viewing experience” Samsung Electronics presents the next-generation screen experience – Samsung Newsroom Korea

The future of screen experiences envisioned by Samsung Electronics was largely unveiled at CES 2024 held in Las Vegas, USA. Samsung Electronics attracted visitors from around the world with high-quality displays and diverse innovative experiences in the ‘Screen Experience’ zone within the exhibition hall. As befits a company that has maintained its No. 1 position in the global TV market for 18 years, the newsroom visited the CES 2024 Samsung Screen Experience Zone, which showed the essence of next-generation screen technology.

▲ Panoramic view of the Screen Experience Zone at CES 2024 Samsung Electronics exhibition hall.

“To what level do screens equipped with AI become smarter?” Neo QLED 8K

Samsung Electronics announced a new leap forward with AI screens at this CES. In the 2024 Neo QLED 8K experience space, we were able to see all the high-quality viewing experiences that the AI processor and technology installed in the product will provide to consumers.

▲ Appearance of the 2024 Neo QLED 8K product displayed at Samsung Electronics’ ‘The First Look 2024’ event.

The new Neo QLED 8K is equipped with the 3rd generation AI processor 'NQ8 AI Gen3 Processor', which supports an AI neural network that is 8 times improved compared to the existing one and a 2 times faster NPU (Neural Processing Unit). Based on this, the main advantage is that consumers can always enjoy the best 8K viewing experience through the '8K AI Upscaling Pro' function, which clearly changes low-quality content to 8K resolution.

▲ Visitors are experiencing the picture quality optimization functions ‘8K Upscaling Pro’ and ‘AI Motion Enhancer Pro’ applied to the 24-year Neo QLED 8K.

On this day, the 'AI Motion Enhancer Pro' and 'Active Voice Amplifier Pro' functions, which are key features that complete an innovative viewing experience, were also introduced. AI Motion Enhancer Pro is a function that improves clarity through a motion detection algorithm, and is especially useful when watching dynamic sports games as it clearly displays detailed movements on TV without missing them. In addition, by using the Active Voice Amplifier Pro function, which separates sounds based on AI, consumers can enjoy a customized sound experience as they wish. When watching a drama or movie, human voices are emphasized instead of outside noise in the scene, allowing you to become more immersed in the characters' conversations.

▲ Visitors are experiencing the Samsung Daily+ service provided by Tizen OS applied to the 2024 Neo QLED 8K. Through this CES, Samsung Electronics revealed plans to provide continuous upgrades of the Tizen OS and expand the scope of the Tizen ecosystem and experience.

In addition, the 2024 Neo QLED 8K is equipped with Tizen, Samsung's open source operating system (OS), helping you live a smarter daily life. In particular, the Samsung Daily+ function provides a customized content experience by seamlessly connecting various devices, including TVs and Galaxy smartphones, as well as watches and Buds. A representative example is the Galaxy Watch's exercise data displayed on the TV home training screen, allowing you to enjoy exercise without distracting your attention, and remote pet treatment through video calls by linking your smartphone to the TV.

▲ The Infinity Air design of the 24-year-old Neo QLED 8K and QN900D, which boasts a thin thickness, and the product mounted on the Infinity Air stand (exhibition hall within Samsung Electronics First Look event)

The ‘Infinity Air Design’ of the Neo QLED 8K QN900D model, which realizes a thin thickness that harmonizes with any space*, also attracted attention. It is mounted on the 'Infinity Air Stand' to create an effect as if the screen is floating in the air, and at the same time, the clutter-free design creates an environment where you can focus only on watching.

“No matter what size you need, it’s possible” Micro LED

This time, it is time to meet Micro LED, which is considered the best display. This place, where 'transparent micro LED', which has no boundary between reality and display, was exhibited for the first time along with a new model of micro LED, was crowded with many visitors.

▲ On-site visitors looking at Micro LED, including the new 140-inch screen, in the Screen Experience Zone of the CES 2024 Samsung Electronics exhibition hall.

Upon entering the micro LED experience space, the clear picture quality on the 140-inch ultra-large screen overwhelmingly caught my attention. Micro LED can be made in various sizes according to consumer needs because there are no restrictions on size, resolution, and ratio, and there are no bezels between modules. The range of choices for consumers who want an immersive viewing experience at home has been expanded.

▲ ‘Craftsmanship’ month introducing innovative technologies in the micro LED production process. Samsung Electronics has continued to innovate its own screens, including being the first to develop and apply related technologies to implement bezel-less technology, which is essential for modular displays, and securing stability and reliability through long-term aging.

Micro LED technology, which can be said to be the ultimate in sophistication, embodies Samsung Electronics' 'craftsmanship'. The 'Craftmanships Wall' symbolically expresses the production process of micro LED, which introduces Samsung's first development technology and goes through an innovative process.

‘Transparent Micro LED’, which incorporates new technology, was also unveiled for the first time in the world. Many people were curiously looking at the high transmittance and clarity that made it difficult to distinguish between actual glass and the screen.

▲ The transparent micro LED, unveiled for the first time in the world, boasted high transmittance and clarity, drawing admiration on site.

“I will do all the annoying or cumbersome work~” AI companion butler ‘Ballie’

A cute spherical object freely moving around in one corner of the Screen Experience Zone. The main character is the AI companion ‘Ballie’.

▲ Viewers gathered to see the AI companion Bolly unveiled by Samsung Electronics at CES 2024.

Bolly, which runs autonomously, is a reliable ‘butler’ that follows the user anywhere in the house when called and solves annoying or inconvenient problems in daily life. With Bolly, you can easily make and receive calls without touching the phone, and you can check for guests ringing the doorbell outside without having to go near the front door.

▲ Bolly is the world's first projector based on dual lens technology capable of both near and far projection, and helps users enjoy a better life by identifying the wall or floor near them and then projecting visual content such as home training videos and recipe videos. .

After watching Boli's various demonstrations, visitors expressed their interest in Boli with exclamations of exclamation. Bolly evolves as it learns the user's lifestyle the more it is used. Daily life with him is expected to provide new convenience that has never been seen before.

“I am the center of the smart home~” Tizen OS Home

Samsung TV's Tizen OS home function, which provides a variety of information on a large screen in the center of the living room, has been further strengthened. We also looked at the convenient multi-device daily life centered around TV suggested by Samsung.

▲ The Samsung Daily Board widget, which helps you easily manage your home through TV, was introduced at the exhibition hall during Samsung Electronics' 'The First Look 2024' event.

Samsung Daily Board^(One)You can quickly check the status of your home even when you are not watching TV. This is because when movement is detected near the TV, the Samsung Daily Board widget automatically appears, and by clicking on the widget, you can see everything from a summary of your home status to energy usage and a preview of the SmartThings home camera. By using the quick panel by pressing the 'hot key' on the 24-year-old TV remote control, you can perform desired home management functions without interruption even while watching TV.

“I can’t take my eyes off it~” A feast of innovation that captures the attention of visitors

In addition, 'The Premiere 8K' supports the world's first 8K wireless connection and can project up to 150 inches, 'Music Frame', a framed speaker that goes well with any interior, and PDP (Performance Designed Products LLC) Samsung Electronics' unique innovative technologies, including the dedicated controller for the game streaming platform 'Samsung Gaming Hub' created through partnership, were gathered in the experience zone on this day to provide many things to see.

▲ (From left) the world's first 8K wireless connection projector, 'The Premiere 8K', and frame-type speaker 'Music Frame', displayed at Samsung Electronics' 'The First Look 2024' event venue.

CES 2024 You can see the next-generation screen world unfolding in the Screen Experience Zone in the Samsung exhibition hall in more detail in the video below..