Samsung introduces a line of home appliances equipped with AI features for a relaxing and energy-saving life at the global launch event ‘Welcome to BESPOKE AI”

Within 24 hours, three events were held in the cities of Seoul, Paris, and New York to introduce new kitchen and household appliances to each market.

Today, Samsung Electronics officially launched its latest home appliance product line at a press conference held within the framework of the global launch event Welcome to ‘BESPOKE AI'(1), taking place in three cities – Seoul, Paris and New York. Here, Samsung shares its vision of how connectivity between these devices can improve the experience in living spaces as well as how artificial intelligence (AI) enhances the performance of devices.

To kick off this series of epic events, Jong-Hee (JH) Han – Vice President, CEO and Director of Device Experience (DX) at Samsung Electronics – kicked off the ‘Welcome to BESPOKE AI’ event. took place in Seoul with the sharing of how Samsung home appliances not only optimize common tasks but also have many new capabilities when integrating AI. In particular, with screens equipped on refrigerators, induction cookers and washing machines, Bespoke devices now become an entertainment platform and control center with easy access to other Samsung devices via via SmartThings.

JH Han said: “Since the initial launch of BESPOKE in 2019, Samsung Electronics has introduced to the market the ability to customize home appliances to fit each user’s space and lifestyle. Now, five years later, we share our vision of AI in home appliances with Bespoke products with AI connectivity and integration, taking the consumer experience to the next level.”

Smart connected devices create new experiences for many different living spaces

With built-in Wi-Fi, in-device cameras, AI chips, and SmartThings app compatibility, Samsung’s latest Bespoke AI devices have advanced features and connectivity that lay the foundation for a truly smart home. In addition, the new AI Home feature and 7-inch LCD display are featured on many products, providing easy, intuitive access and control across the entire connected ecosystem.

AI Home includes 3D Map View, a feature that gives users a 3D panoramic view of the home, allowing them to easily locate all connected devices and control them. they. For example, when users are cooking in the kitchen and feel the temperature is too hot, they can easily turn on the air conditioner in other rooms via AI Home on the induction cooker(2) without interrupting cooking. While washing clothes, users can also start the robot vacuum cleaner in the living room via AI Home on the washing machine without having to go back and forth many times. Additionally, users can receive incoming calls on their phone with AI Home, helping them answer calls promptly while continuing with housework. AI Home not only makes housework easier but also more enjoyable. For example, users can also listen to their favorite songs, watch videos on Internet applications or refer to recipes right on the screen while cooking.

Because the mobile phone is a device that is always close to the user, Samsung has launched the new Mobile Smart Connect feature, which sends notifications to the phone when users are near the devices. Registered. Pop-up notifications include quick control menus directly on the phone to perform key device functions, so users don’t have to search for the remote control anymore(3). This also eliminates the steps(4) previously required to access similar features in the SmartThings app.

At the BESPOKE AI event, Samsung also introduced a new feature called ‘Calm Onboarding’, helping users easily participate in Samsung’s connected life. This feature helps solve the hassle of product registration, as products purchased on the same Samsung account at Samsung.com will be automatically registered and added to the SmartThings app from that same account.

To bring peace of mind to consumers as they enter the era of hyper-connected home devices driven by technological innovations, Samsung also highlighted its comprehensive Knox security platform with The ability to protect all user data stored on connected devices. In fact, the Bespoke 4-Door AI Family Hub™(5) Refrigerator became the first product in the industry to be evaluated hundreds of times by UL Solutions, a world leader in applied safety science. marketing affirmation every year, security certification at ‘Diamond’ level for IoT security capabilities. Other Family Hub models(6) with similar technology, and the Bespoke Jet Bot Combo™ AI Robot Vacuum also achieved the above certification.

AI opens up a series of new useful features for Samsung home appliances

Aside from being held at different locations, the most notable difference between the three events is the product lineup announced during each press conference, providing an overview of the devices that will launch at each actual market.

The ‘BESPOKE AI’ event in Seoul kicks off with the biggest product line-up among the three events, with 14 new products including: Bespoke French Door Refrigerator with AI Family Hub™+, Bespoke Infinite Induction Cooker, Washing Dryer Bespoke AI™, Bespoke Jet Bot Combo™ AI Robot Vacuum, Bespoke Jet AI™ Robot Vacuum, Bespoke Cube™ Air Infinite Line Air Purifier, New 2024 4-Door Refrigerator with Peltier Technology and many more.

French Door 4-door refrigerator with AI Family Hub™+(7) will become the main control center for all food-related matters, connecting the refrigerator with other home appliances. The large LCD AI Family Hub™+(8) display on the front right of the refrigerator is the key to this intuitive AI experience where users can refer to recommended recipes as well as listen music and watch entertaining videos in the kitchen. The French Door 4-door refrigerator with AI Family Hub™+ is equipped with the AI ​​Vision Inside feature(9), which uses a camera inside the refrigerator to identify 33 types of fresh foods placed in and removed from the refrigerator. These foods will be listed and managed directly on the Family Hub™ screen, and users can also check right on the SmartThings app(10).

Another major product of this launch is the Bespoke Jet Bot Combo™ AI – a vacuum and floor cleaning robot with advanced AI features including AI Recognition. This feature works in a variety of ways, using Deep Neural Network (DNN) AI models and cameras to recognize different objects(11) including people(12), pets(13) and even Even hard-to-see objects such as telephone cables or carpets. The AI ​​Floor Detect feature will recognize the type of floor that needs cleaning, and when it detects carpets, the robot vacuum will pick up the cleaning pads or remove them at the cleaning station to avoid soiling the carpets. The device is also equipped with Clean Station Steam+ with many automatic device maintenance features, such as cleaning the dust bag, filling the water tank, washing and deep cleaning the steam mop pad ( 14). Clean Station Steam+ can even spray high-temperature steam(15) onto the surface of the mop pad, helping to reduce harmful bacteria by up to 99.99%.(16)

Because energy saving is an important criterion in the European market, the ‘BESPOKE AI'(17) event in Paris also introduced a new line of economical washing machines and super-large bottom freezer refrigerators (18). new energy. The refrigerator has achieved “A” class according to European energy standards thanks to Samsung’s new AI Inverter Compressor. Besides, the new washing machine product line includes diverse models, A-10%, A-20% and even a super energy-saving model A-40%. In particular, the super energy-saving model A-40% is equipped with Bubble Shot Technology, which helps save water and washing cycle time by pumping water from the washing drum and spraying it onto clothes.

The Bespoke AI Combo™ Washer Dryer, introduced at both the Seoul and New York events, is an All-in-One washer and dryer, offering the benefits of two separate devices. and save living space. The device comes with various AI features, such as remembering the user’s periodic and seasonal needs, as well as recommending optimal washing cycles(19). With the AI ​​Opti Wash & Dry™ feature, the machine will intelligently adjust washing and drying performance for each wash, and sense the weight of clothes to distribute the appropriate amount of water and detergent. The device can also recognize fabric material(20) and analyze soiling levels throughout the cycle. If necessary, the machine will add more detergent and change the washing time, then adjust the drying process to suit the volume and fabric material. After washing and drying, users can monitor the amount of electricity and water consumed through energy reports on the Smart Things App.(21)

A unique device only introduced at the New York event taking place at Samsung 837 is the Bespoke Induction Cooker with AI Home. This is a multi-function induction cooker product that comes with many interesting features. The kitchen design integrates a camera inside the oven, allowing users to remotely monitor the cooking process inside the kitchen, such as on the living room TV(22) or even from outside the house via SmartThings on a mobile phone. dynamic. With this feature, users can even get a short time-lapse(23) video of cooking highlights that they can share on social media.

Furthermore, Samsung is demonstrating its vision of implementing generative AI for home appliances this year. In particular, Samsung’s virtual assistant Bixby will play a key role in this. Generative AI will allow Bixby to understand complex sentences and engage in natural conversations instead of just executing commands one at a time like currently. First of all, Bixby will be able to understand complex requests like “Turn on the air conditioner in Wind Free mode and tell me what the weather is like.” At the same time, Bixby can also remember context from previous interactions to ensure a seamless experience. So, if a user instructs Bixby to turn off the air purifier and adds “Oh, also the TV,” Bixby will support both requests. Users can also ask Bixby for a solution. They just need to say “the living room is so humid” and ask “what should I do with the potatoes I bought yesterday?”, Bixby will interpret these multi-layered tasks and respond naturally to the user’s request. use.

Driving the future of home appliances

Samsung not only strives to provide a better home experience, but is also committed to creating innovative and effective products. This event is especially meaningful as it not only introduces the new product lines and features that Samsung is about to launch, but also reveals to the whole world how all devices connect to Wi-Fi, including devices that customers already own, can completely change their lives.

Samsung continuously upgrades the Wi-Fi connected devices on the market and those available in users’ homes through software updates and the development of the SmartThings ecosystem. Users can enjoy new features even with older devices, and more energy-saving features will be available on previously purchased products. Smart Forward(24), a service first announced at the event, delivers the latest features, security patches, and upgrades through periodic software updates. Users can check for the latest updates and receive notifications on the SmartThings app(25). This ensures peace of mind for users and contributes to minimizing the frequency of equipment replacement.

SmartThings also continues to be developed to help users save even more energy after purchasing the product. Features such as Optimal Charging(26) have also been added to help users choose the appropriate power consumption plan. In addition, SmartThings Energy also allows users to easily monitor and control the energy consumption of connected Samsung devices. Samsung also plans to launch a new Samsung Rewards program in the near future, allowing users to collect energy stamps every day when using AI Energy mode to save power. Accumulated stamps can be redeemed and used for purchases on Samsung.com website, Samsung Galaxy store and other Samsung shopping platforms.

To make the above efforts have a stronger impact, Samsung introduces its partnership programs to significantly reduce energy consumption, while making users’ lives easier. By partnering with British Gas, connecting SmartThings Energy’s Auto Demand Response feature and British Gas’ PeakSave feature, Samsung enables users to enjoy economic benefits through savings. save energy.

With a key role in the home appliance industry, Samsung has revealed its goal of exploiting new generation technologies to not only create innovative products, but also serve more meaningful purposes. One of them is to use technical solutions to extend product life cycles and reduce the frequency of equipment replacement. Some typical solutions that will be introduced during the press conference include: Hybrid Cooling with new high-power ‘Peltier’ thermoelectric components installed next to the compressor to improve cooling performance and efficiency, as well as like low-maintenance filters for air purifiers, eliminating the need to purchase or replace filters.

Ensuring product safety is also one of Samsung’s top priorities. The company is constantly striving to achieve and expand product liability certifications across all equipment categories, including fire risk reduction (RFR) certification for new products. This ensures that certified devices(27) are designed to help prevent the consequences of fires and explosions caused by the product.

At the end of the event, Samsung also revealed that it is collaborating with the famous animated film “Inside Out 2” by Disney and Pixar (expected to hit theaters on June 14(28)) to introduce new features. Features of the new Bespoke AI Laundry Combo™ washer and dryer product. A collaborative introduction video between the two brands was shown, which included clips from Inside Out 2 and introduced how the new washing machine can help you eliminate the stress of doing laundry. with the advanced AI Bubble™ feature.

In the Vietnamese market, AI-integrated household products being sold include: Bespoke AI smart washing machine – dryer, Bespoke refrigerator, Bespoke dishwasher. The above products all integrate AI Energy mode to help save up to 70% of electricity. In addition, users can easily monitor and control power consumption and carbon emissions through the SmartThings application.

*Some features may not be available yet

(1) AI features are only available on specific devices

(2) Available in the US

(3) Available on Jet Bot Combo™ AI

(4) Users can set ‘Show on lock screen’ or check via quick panel on Samsung Galaxy phone

(5) This is a name used globally, naming methods will vary depending on the region. (North America) Bespoke Flex™ 4-Door Refrigerator with AI Family Hub™+, (Latin America) French Door 4-Door Refrigerator with AI Family Hub™+

(6) RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India, Australia, Korea

(7) It is not implied that all services available on the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+ are AI or generate information or results using AI. Services/features using deep learning models are limited to 1) AI Vision Inside and 2) recipe recommendation feature available on Samsung Food

(8) (North America, Latin America) AI Family Hub™+, 32”, (Europe) AI Family Hub™, 21.5”

(9) As of April 2024, AI Vision Inside can identify 33 food items such as fresh fruits and vegetables. Foods that cannot be identified may be listed as unidentified items. The AI ​​Vision Inside feature cannot identify or list any food items in the refrigerator or freezer door compartment. Food item recognition is based on a deep learning model, so it can be periodically updated to improve accuracy.

(10) SmartThings app is available on Android and iOS devices. Requires Wi-Fi connection and Samsung account. Users are required to use a single login account between devices

(11) The ability to recognize objects can be influenced by the shape of the object or environmental conditions. Only certain types of objects can be recognized. For example: air conditioner (standing type), refrigerator, BESPOKE (refrigerator/dishwasher), TV, washer/dryer, air purifier, wardrobe, sofa, bed, bookshelf, table, stool pet supplies, electrical cables, towels/socks, cups, glasses, bottles, bowls, vases, floor mats, foot mats, coat racks, shoes, pedestals, scales, electrical outlets, furniture with cross bars , furniture legs, chairs with wheels, pet hair balls, smartphone cables, stains, door steps and doorways. Requires Wi-Fi connection and Samsung account.

(12) The feature only recognizes human presence based on general visual indicators and cannot identify individual people. Recognition may be limited when the entire human body cannot be seen. Requires Wi-Fi connection and Samsung account.

(13) Only dogs and cats can be identified. The feature only recognizes the presence of pets based on general visual indicators and cannot identify individual pets. Requires Wi-Fi connection and Samsung account. Recognition may be limited by the pet’s posture or position. Your pet’s ability to recognize your pet may vary depending on the type of animal and its environment.

(14) After cleaning, the cleaning station washes the mop pad with water and steam at a temperature of 50 to 60°C, then sprays steam at a high temperature of 100°C

(15) The measured temperature of steam is 100°C

(16) Based on Intertek testing. Using the Pad Wash cycle will remove 99.99% of Staphylococcus yellow, Escherichia coli and Pseudomonas aeruginosa. Feature not supported in the United States. Results may vary depending on actual usage conditions.

(17) AI features are only available on specific devices

(18) Refers to large capacity bottom freezer (“BMF”) refrigerators with a width of 70cm or more

(19) Cycle suggestion messages are displayed on the control panel or smartphone with SmartThings App.

(20) To protect your clothes, wash similar fabrics together. Based on AI algorithm.

(21) SmartThings app is available on Android and iOS devices. Requires Wi-Fi connection and Samsung account.

(22) Available on select Samsung smart TV models, requires within-range connection via SmartThings App and using the same Samsung account. A message will appear on the TV screen 5 minutes before the cooking process ends. When you tap the notification, you can track your food and check on the cooking process with streaming video

(23) A 10-second time-lapse video will be created and stored for 24 hours. Video is recorded only when the door is closed. Once the cooking process is finished, the video will take about 20 seconds to encode

(24) Update times and applicable features may vary by region and model

(25) SmartThings app is available on Android and iOS devices. Requires Wi-Fi connection and Samsung account

(26) Only available on VR7M*97****

(27) Only available on Bespoke AI Laundry Combo™

(28) In the United States. Release dates vary by country